NEWS & EVENTS ← TAG to Introduce European Market to Ground-Breaking MCS Enhanced with New Bridge Technology at IBC 2022
Powered by MCS, TAG builds a Bridge to maximized resources and minimized consumption for
live production applications
TAG announced
plans to introduce the European market to an enhanced version of its ground-breaking and
award-winning Media Control System (MCS) at IBC 2022 in Stand #1.C30. Initially launched at
NAB 2022, TAG’s MCS is transforming the way media companies and content owners extract
and utilize their own data to achieve deep insight into their operations and formulate game-
changing operational and commercial strategies. The addition of TAG’s Bridge technology
allows the MCS to ingest a stream once and deliver an optimized version in any size or format
to multiple locations, making it an invaluable enhancement for multi-studio live production
applications such as news and sports.
“The rich feature set of the MCS puts data into the hands of our customers, where it belongs,”
explains Kevin Joyce, TAG’s Zer0 Friction Officer. “It unleashes the full power of TAGs probing
and monitoring system providing customers with a new level of capability, opening the door for
them to achieve significant customization and improved operational performance. We were
overwhelmed with the positive response, and the Product of the Year award that it received at
NAB, and now we couldn’t be happier to bring it to IBC enhanced with the unique and game-
changing capabilities of our Bridge technology.”
The MCS serves as an aggregation engine, system manager and orchestrator for data collected
by TAG’s Multi-Channel Monitoring (MCM) systems. Using an open-source paradigm, the MCS
exposes every piece of probed and monitored data to third-party analytic and visualization
applications such as Elasticsearch, Kibana, Grafana and Prometheus enabling DevOps to use the
information for forensic or predictive analysis to improve business enablement. Media
companies can now manage the entire monitoring stack from end-to-end within one system
and gain invaluable insights for optimum workflow performance.
At IBC, attendees will get the world’s first look at the MCS enhanced with TAG’s new Bridge
Technology. Powered by the MCS, TAG’s Bridge Technology removes the complexity of routing
the same stream to diverse locations with an ultra-efficient architecture. Bridge Technology
enables an operator to receive a source once - including video, audio and metadata, and display
it directly on any TAG system, anywhere, regardless of input source, size or format. Once the
stream is ingested by the MCM, the TAG Bridge automatically optimizes the sizing, format and
delivery protocol to fit the configuration of multiple recipients. Compute resources are
drastically reduced, and a minimum amount of network bandwidth is consumed, freeing up
capacity for the customer.
“The TAG Bridge can deliver the same signal to numerous systems in diverse locations,” Joyce
continued. “We wouldn’t want our customers to have to receive the same stream multiple
times for multiple facilities. TAG’s Bridge Technology allows the MCS to talk to other MCS’s and
transfer that stream in a very efficient way. A signal from Toronto on a TAG system can be
automatically decoded and configured to fit the size of the tile and the source of the system in
Amsterdam, or anywhere actually. It’s a super-efficient and economical way of replicating
signals.”
Additionally, the Bridge technology boosts TAG’s Penalty Box capabilities by enabling one to be
built from any source and appear on any TAG system, anywhere. Having dynamically managed
system-wide Penalty Boxes available anywhere they’re required elevates efficiency and
flexibility by re-directing human resources to where they are needed.