TAG and swXtch.io, the leading provider of cloud-based multicast networking, announced that they are collaborating to provide advanced cloud-based media monitoring for broadcasters and content creators.

By integrating swXtch.io’s unique cloud capabilities, TAG’s software-based multiviewer can monitor any IP stream, including 2110 and JPEG XS, with on-premises-level performance. This brings high-accuracy stream monitoring to workflows, simultaneously reducing costs and lowering latency while delivering real-time insights into stream health and quality.

TAG and Harmonic (NASDAQ: HLIT), the worldwide leader in video delivery and streaming solutions, today announced a strategic partnership showcasing the interoperability of TAG’s Realtime Media Platform with Harmonic’s VOS®360 Media SaaS. This powerful collaboration gives broadcasters and content creators unprecedented real-time visibility and control over their video workflows while unlocking cloud cost savings. The companies will showcase this collaboration at the 2025 NAB Show in Las Vegas.

Harmonic’s VOS360 Media SaaS is a comprehensive cloud-native solution that simplifies the creation, management, and delivery of high-quality broadcast and streaming channels for linear, live, and on-demand content. By integrating TAG’s Realtime Media Platform, VOS360 Media users gain real-time visualization and deep monitoring across 500+ parameters ensuring exceptional quality of service. This includes deep stream analysis from the media essence through template matching and transport, SCTE 35/104 ad insertion verification, advanced multiviewing, and precise latency measurement, all seamlessly integrated with the VOS360 workflow.

At the 2025 NAB Show, the companies will demonstrate a complete end-to-end streaming workflow: from live stream ingest through playout, transcoding, packaging, origin, server-side ad insertion, and CDN distribution. TAG will monitor and visualize the entire process in real-time, from source to CDN return feed, measuring, analysing and displaying video and latency at each stage. This demonstration will highlight SCTE-35 marker validation, real-time video visualization, and comprehensive latency reporting, all using TAG’s unified platform. The specific workflow demonstrated will feature SRT cloud uplink and MPEG-DASH/HLS distribution. The cloud-agnostic nature of both TAG and Harmonic’s solutions allows for flexible deployment on any cloud or hybrid infrastructure.

“This partnership provides a complete solution for today’s complex streaming environments,” said Golan Simani, Director of Cloud and Tech Operations at TAG. “Integrating our real-time monitoring and multiviewing platform with Harmonic’s VOS360 Media SaaS empowers users with the deep visibility and control needed to provide exceptional quality and maximize revenue.”

“We’re thrilled to partner with TAG to further enhance VOS360 Media SaaS with real-time multiviewer capability,” said Gil Rudge, senior vice president, products and Americas sales, video business at Harmonic. “This collaboration gives our customers a powerful toolset for real-time stream analysis, visualization, and latency monitoring, enabling them to cost effectively deliver outstanding streaming experiences with confidence.”

The broadcast industry has long relied on on-premise SDI hardware as the cornerstone of production workflows. While dependable and capable, this technology required significant investment, consumed substantial energy, and often operated below capacity. As content demands grew, these inefficiencies became impossible to ignore.

The introduction of IP workflows represented a pivotal change. Standards like SMPTE ST2022-6 and later on SMPTE ST2110 removed the physical interface between systems, enabling broadcasters to virtualize resources. These changes allowed media to flow dynamically, laying the groundwork for more adaptable workflows. Yet, this was only the first step in a broader industry transformation.