TAG has announced a new collaboration with Gencom Technology, a premier provider of media technology solutions across New Zealand, Australia, and the Pacific Islands. By combining TAG’s Realtime Media Platform with Gencom’s deep regional expertise, the partnership aims to deliver enhanced visibility, operational agility, and control across modern media workflows.

TAG and swXtch.io, the leading provider of cloud-based multicast networking, announced that they are collaborating to provide advanced cloud-based media monitoring for broadcasters and content creators.

By integrating swXtch.io’s unique cloud capabilities, TAG’s software-based multiviewer can monitor any IP stream, including 2110 and JPEG XS, with on-premises-level performance. This brings high-accuracy stream monitoring to workflows, simultaneously reducing costs and lowering latency while delivering real-time insights into stream health and quality.

TAG will be presenting its latest advancements in real time video monitoring, probing, and visualization at Broadcast Asia 2025 in Booth 5D1-1 (Magna). TAG’s Realtime Media Platform will be the centerpiece of the showcase, offering broadcasters a powerful, software-based solution to streamline complex workflows and guarantee exceptional video quality at scale across live production, playout, OTT, and delivery environments

TAG, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real time visualization, has named Paul Maroni as Vice President of Sales, APAC. Paul brings over 30 years of experience in broadcast operations, sales, and partner development. He will focus on supporting TAG customers across Asia-Pacific with solutions that enhance visibility, efficiency, and control throughout media workflows.

Paul’s career spans hands-on technical roles and strategic commercial leadership. He began as an engineering trainee at Channel 7 in Sydney, advanced to leading Live Production Marketing at Sony APAC, and held key sales roles at EVS. Notably, while at Magna, he helped deliver one of TAG’s largest regional projects—supporting Foxtel with a scalable, software-based monitoring deployment.

“Paul knows the APAC market inside and out and has built long-standing, trusted relationships across the region,” said Kevin Joyce, TAG’s Zer0 Friction® Officer. “He understands the challenges our customers face and brings practical, real-world experience to help solve them. We’re excited to have him join the TAG team.”

“TAG’s software-defined model is exactly what APAC media companies need—it’s flexible, efficient, and designed to meet today’s workflow challenges,” Added Paul Maroni, “I’m thrilled to work closely with our customers and partners across the region to help them simplify operations and gain more confidence in their media infrastructure.”

Meet Paul at Broadcast Asia 2025 (May 27-29) to learn how to simplify complexity, improve quality, and make smarter operational decisions.

TAG will unveil its latest innovations at MPTS 2025 in Booth A32, alongside technology partner Techex. TAG’s Realtime Media Platform will be on display, offering broadcasters a comprehensive solution for monitoring, probing, and data visualization across all workflows. The demonstration will show how to streamline complex workflows while ensuring exceptional video quality at scale, with the flexibility and agility needed for broadcast operations.

TAG and Harmonic (NASDAQ: HLIT), the worldwide leader in video delivery and streaming solutions, today announced a strategic partnership showcasing the interoperability of TAG’s Realtime Media Platform with Harmonic’s VOS®360 Media SaaS. This powerful collaboration gives broadcasters and content creators unprecedented real-time visibility and control over their video workflows while unlocking cloud cost savings. The companies will showcase this collaboration at the 2025 NAB Show in Las Vegas.

Harmonic’s VOS360 Media SaaS is a comprehensive cloud-native solution that simplifies the creation, management, and delivery of high-quality broadcast and streaming channels for linear, live, and on-demand content. By integrating TAG’s Realtime Media Platform, VOS360 Media users gain real-time visualization and deep monitoring across 500+ parameters ensuring exceptional quality of service. This includes deep stream analysis from the media essence through template matching and transport, SCTE 35/104 ad insertion verification, advanced multiviewing, and precise latency measurement, all seamlessly integrated with the VOS360 workflow.

At the 2025 NAB Show, the companies will demonstrate a complete end-to-end streaming workflow: from live stream ingest through playout, transcoding, packaging, origin, server-side ad insertion, and CDN distribution. TAG will monitor and visualize the entire process in real-time, from source to CDN return feed, measuring, analysing and displaying video and latency at each stage. This demonstration will highlight SCTE-35 marker validation, real-time video visualization, and comprehensive latency reporting, all using TAG’s unified platform. The specific workflow demonstrated will feature SRT cloud uplink and MPEG-DASH/HLS distribution. The cloud-agnostic nature of both TAG and Harmonic’s solutions allows for flexible deployment on any cloud or hybrid infrastructure.

“This partnership provides a complete solution for today’s complex streaming environments,” said Golan Simani, Director of Cloud and Tech Operations at TAG. “Integrating our real-time monitoring and multiviewing platform with Harmonic’s VOS360 Media SaaS empowers users with the deep visibility and control needed to provide exceptional quality and maximize revenue.”

“We’re thrilled to partner with TAG to further enhance VOS360 Media SaaS with real-time multiviewer capability,” said Gil Rudge, senior vice president, products and Americas sales, video business at Harmonic. “This collaboration gives our customers a powerful toolset for real-time stream analysis, visualization, and latency monitoring, enabling them to cost effectively deliver outstanding streaming experiences with confidence.”