IBC 2025: The Market Mandate- Delivering More Content, Better Quality, for Less Cost
The IBC 2025 discussions confirmed a market under immense pressure: media companies must deliver more content, with better quality, for less operational cost. This environment signals the Third Generation of IP Workflows, moving past experimentation to strategic execution. As TAG Video Systems’ Kevin Joyce noted, the focus is now on pure-play cost reduction and critical quality differentiation. Our response is the Realtime Media Platform, featuring the QC Station for integrated deep analysis, Content Matching for absolute certainty, and the Group Lens for faster root cause analysis, proving monitoring is now the essential strategy for modern workflow efficiency.