TAG, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real time visualization, has named Oliver Gappa as Sales Director for DACH, MENA, and Eastern Europe. With more than 20 years of experience in the industry, Gappa will focus on supporting TAG’s customers and partners with solutions that deliver agility, reliability, and long-term value in their operations.
Oliver Gappa’s career spans both established enterprises and fast-growing startups, giving him a unique perspective on the evolving needs of the media landscape. Most recently, he served as Sales Director EMEA at Ateliere, leading SaaS-driven growth initiatives for live production and content delivery solutions. Under his previous leadership roles at LucidLink, Telestream, and Rohde & Schwarz, he expanded regional presence, built reseller networks, and managed multimillion-dollar revenues while cultivating long-term customer relationships.
“Oliver’s blend of commercial acumen, technical insight, and trusted industry relationships makes him an invaluable addition to TAG,” said Kevin Joyce, TAG’s Zero Friction® Officer. “His leadership will ensure customers in DACH, MENA, and Eastern Europe can maximize the value of their infrastructures and operate with greater efficiency and confidence using TAG’s platform.”
Gappa commented, “TAG’s customer-first approach and flexible software-defined model are perfectly suited to the challenges of today’s media landscape.” Added Oliver Gappa, “I’m excited to partner with broadcasters, content owners, and service providers across these regions to help them future-proof their operations and create new growth opportunities.”
Meet Oliver at IBC 2025 (September 12-15) to see how TAG’s platform enables you to enhance video quality, improve operational flexibility, and gain real-time insights that boost both technical performance and business results.
