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TAG Appoints LineUP as Authorized Reseller, Strengthening the presence of software-defined IP solutions in the Brazilian Market

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Partnership aims to help companies in Brazil achieve operational excellence in their shift from SDI to IP

TAG has announced the appointment of LineUP, a well-established engineering firm and systems integrator, as an authorized reseller and regional partner in Brazil. This relationship will bring personalized service to TAG’s customers on a local level and enable LineUP to offer TAG’s advanced platform to a region transitioning from legacy monitoring systems to IP-based protocols.

Backed by over 30 years serving Telcos and Broadcasters, LineUp, headquartered in Sao Paulo, is an engineering firm and a systems integrator well known for its broad portfolio of best-of-breed global brands and software solutions. This partnership allows LineUP to offer its customer base a comprehensive tool to guarantee incredible quality in IP operations, with a simpler, more agile solution that can be implemented in any workflow or scale. TAG’s range of functionalities and supported formats and standards will ensure LineUp customers stay ahead of the technology curve and deliver high quality with confidence.

TAG and Line Up

Jose Bruno Targino, Key Accounts for LineUP, commented, “Being able to offer TAG’s solutions as part of our portfolio is a significant advantage to our clients who will benefit from having a trusted and credible TAG partner on a local level that speaks the language and is part of an experienced team trained in Brazil, while leveraging the full extent of the TAG platform and gaining incredible quality at scale.”

LineUP will provide sales, marketing, and support for TAG’s entire platform.

“Brazil is a large and important region for TAG, and we are excited to partner with LineUP, an established and trusted member of the Latin American broadcast community,” said Alex Fano, Director of Sales in LATAM, TAG Video Systems. “The Brazilian market is migrating toward IP and we’re confident that LineUP’s expertise will serve our customers well as they navigate the path to advanced technologies, designed to streamline their operations.”

About LineUP

Lineup is an engineering company that has been operating for more than 30 years in the Broadcast market with a focus on Systems Integration, Projects, and Installation, being recognized by customers and manufacturers as one of the main players in the market. It presents in its portfolio projects for TV Stations, Producers, Universities, Mobile Units, Sports Events and Telcos. It has played an important role in providing solutions and systems for increasing efficiency and content distribution and production.

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