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Gain Insight into Expert Perspectives, Client Experiences, Market Trends, and Cutting-Edge Innovations

Why Top Media Companies Choose TAG for Delivery & OTT: Realtime Signal Monitoring and Multiviewing

Setting the Standard for Delivery and OTT Performance

When evaluating real-time signal analysis and multiviewing solutions for your transport, delivery, and OTT operations, you need a solution that stands out from the crowd. It must handle complex media workflows, keep pace with rapid technological advancements, and optimize your operations for both current and future needs.

Let’s explore why leading media companies choose TAG’s native IP, all-software platform for their Delivery & OTT workflows. We’ll address key questions that arise when selecting a solution, providing an inside look at TAG’s unique differentiators.

Key Differentiators: How TAG Sets Itself Apart

Monitor All Workflows: Unified Visibility and Control
  • TAG provides deep monitoring and visualization for every format and workflow, from end to end and in real-time. It seamlessly handles backhaul and remote signal ingest, uncompressed facility core signals, compressed and encrypted distribution signals, broadcast, cable, and satellite delivery, and OTT origin and CDN distribution.

  • By consolidating all monitoring into a single, unified view, TAG simplifies operations, accelerates root cause analysis, and streamlines error recovery.

NBC Universal streamlined its operations by replacing over a dozen different monitoring tools with TAG. Engineers now use a single tool for all monitoring, visualizing every point in the signal chain and consistently identifying issues other tools missed. Today, NBC uses TAG as an end-to-end solution for live production of the Olympics, network transport and delivery, and the Peacock OTT platform.

Handle All Formats: Comprehensive Monitoring for Diverse Needs
  • TAG provides comprehensive monitoring, probing, and real-time visualization for all transport and delivery signal types and elements, ensuring you can adapt to new workflows and formats seamlessly.

  • It handles uncompressed and compressed formats, ABR OTT formats, transport protocols like MX, Zixi, and SRT, and decryption for both TS and OTT.

Sinclair Broadcast Group chose TAG to monitor its emerging networks in AWS, pairing TAG with Imagine Versio Aviator playout. Native SRT support in TAG enables content sharing between availability zones and to the network operations center (NOC), while HLS multiviewer outputs provide executive monitoring and business continuity capabilities.

Monitor All OTT Signals in Realtime: Comprehensive OTT Monitoring
  • TAG provides the most comprehensive real-time OTT monitoring available, monitoring all signals with deep probing and real-time notifications with full visualization. The solution monitors every point in the OTT delivery supply chain, consolidating visualization for live sources and origination, transcoding and origin servers and transcoders, and decoding and monitoring of all manifest ladder variants.

NBC Peacock utilizes TAG for comprehensive OTT monitoring, ensuring the quality and reliability of its streaming service.

Monitor at OTT Scale: Ensuring Optimal Viewer Experiences
  • TAG enables you to scale your monitoring of the OTT media supply chain from live event sources to the edges of your networks and CDNs, ensuring a perfect consumer experience. The solution provides configurable notification and threshold sets to match alarms to your required signal parameters, profile-based signal template matching to ensure the proper format is delivered to each endpoint, and monitoring by exception to focus your operators’ attention on solving problems.

Disney leverages TAG for OTT monitoring at scale, utilizing features like monitoring by exception to maintain efficiency and ensure a high quality of experience for its viewers.

Deliver Excellence While Reducing Costs: Optimize Your OTT Monitoring
  • TAG’s exclusive Adaptive Monitoring reduces infrastructure footprint and costs by 80% compared to traditional monitoring while delivering the same performance. This makes it economical to extend TAG monitoring to the furthest edges of your network and even to limited-audience channels.

  • TAG’s rich API provides dynamic provisioning, configuration, and orchestration control of TAG monitoring instances, allowing you to run monitoring nodes only when and where they are needed to reduce costs. TAG’s Zer0 Friction® licensing allows monitoring licenses to be applied wherever they’re needed with absolute freedom, minimizing costs and aligning your monitoring costs to the value of your content.

Amazon Prime Video implemented TAG to achieve cost-effective monitoring of OTT distribution at scale for dynamic and pop-up events, ensuring quality and reliability while optimizing resource utilization.

Scale with Efficiency and Quality: Effortless Expansion
  • TAG’s 100% software-based system and flexible licensing options offer unparalleled scalability. You can easily scale your monitoring capacity to support increasingly complex distribution, growing monitoring needs, and expanding OTT services without compromising quality or performance.

Fox initially deployed TAG to monitor its OTT sports channels and expanded its use to encompass its Tempe playout facility, monitoring of broadcast signals, affiliate OTT distribution, and ad insertion monitoring, showcasing the platform’s scalability and adaptability.

Simple Deployment and Ease of Use: Accelerate Time to Market
  • The TAG platform is designed for intuitive use and rapid deployment.
  • Launch a fully functional video workflow monitoring solution in hours, not months, without extensive training or support.
  • Empower your engineers to focus on delivering exceptional content and service, not troubleshooting complex systems.
Pure Software Solution: Adapt and Evolve Without Constraints
  • Only a pure software solution offers the adaptability to meet changing requirements and leverage the latest technological advancements.
  • The TAG platform empowers you to adapt without new hardware investments, provision workflows anywhere, and scale up and down effortlessly.
  • Build media workflows that align with your current business needs and seamlessly adjust to embrace new opportunities.
Pure Software Solution: Adapt and Evolve Without Constraints
  • TAG’s commitment to continuous innovation ensures you stay at the forefront of media technology.

  • We rapidly develop, deploy, and manage new features and capabilities, enabling you to seize emerging opportunities and drive revenue growth.

  • Benefit from our high-speed development methodology and customer-driven roadmap to stay ahead of the competition.

TAG was implemented by the groundbreaking 5G-VIRTUOSA project to monitor video streams in both on-premises and cloud-based multi-location configurations. Haci Cengiz, Manager of Strategic and Business Development at 5G-VIRTUOSA partner LOGIC, commented on TAG’s versatility: “We had different sets of requirements for different aspects of the project… and TAG’s multiviewer provided the functionality that we needed.”

Flexible Licensing Options: Agility and Cost Efficiency
  • TAG’s robust licensing options provide unparalleled flexibility to deploy technology where and when you need it.
  • Use any license for any purpose, at any time, and in any location.
  • Maintain a reserve of licenses to accommodate unexpected spikes in demand or special events.
  • Achieve agility and cost efficiency by aligning your technology investments with your evolving business needs.
Dynamic Business Model: Align Costs with Consumption
  • TAG offers a range of flexible licensing models, including CAPEX and OPEX options, allowing you to choose the approach that best suits your business.

  • Predictably align your costs with your consumption, ensuring you only pay for what you use.

  • Deploy and adapt signal analysis and multiviewing across your operations in a way that matches both your budget and technical requirements.

A major U.S. broadcast network started with TAG for OTT sports monitoring and expanded its use to cover broadcast signals, affiliate OTT distribution, and ad insertion monitoring, demonstrating the scalability and adaptability of the platform.

Data-Driven Media Operations: Insights for Success
  • The TAG platform provides access to unified data from across your operations, empowering you to make informed, data-driven decisions.
  • Leverage real-time performance data for analysis, visualization, prediction, forensics, SLA auditing, and more.
  • Gain the insights you need to deliver an optimal viewer experience, maximize revenue, and achieve your business goals.