OTT streaming architecture creates visibility gaps.
Sources come in from multiple paths, and without the right monitoring layer, operations teams can be unaware of problems until viewers are already affected.
For Warner Bros. Discovery’s live platform, that wasn’t acceptable, especially during March Madness.
"Without TAG, we would not have been able to effectively deliver March Madness."
Neal Roberts
Lead Principal Architect, Live Platform, Warner Bros. Discovery
During March Madness, TAG caught malformed SCTE triggers before they reached the transcoder. The WBD team corrected them downstream and manually inserted the right markers, saving dynamic ad placement revenue that would otherwise have been lost.
