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Schibsted Media Production Technology: Broadcasting Live to 1.7 Million Viewers on ST 2110

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The Challenge: Migrating from SDI to IP

When Schibsted Media Production Technology’s SDI router reached end of life, the team didn’t just replace hardware. With ST 2110 mature enough to trust, they rethought their Oslo facility’s entire monitoring workflow, building a hybrid infrastructure that could handle: sports, news, and OTT signals in 16×9 and 9×16 simultaneously, with full visibility across all streams.

The Solution: Integrated IP Monitoring and Broadcast Control

TAG and Nevion came in as one integrated stack. TAG multiviewers give the operations team visibility across all signals in 16×9 and 9×16 simultaneously, while TAG’s monitoring provides full workflow visibility. Nevion’s VideoIPath and Virtuoso manage broadcast control and signal conversion.

The Result? 18 Months of Stable ST 2110 Operation.

On November 5th, 2024, Schibsted broadcast live US election coverage to 1.7 million viewers, their first event fully on 2110, everything worked smoothly. For context, that’s nearly a third of Norway’s entire population watching on a single night.

"We can go to sleep at night and really feel that we have control."
Pål Rune Hansen
Head of Operations, Schibsted Media Production Technology

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