Enhancement Delivers Comprehensive Data in an IT Open Environment for Deeper Analysis and Workflow Customization
TAG has announced that its multi-level Realtime Media Performance (RMP) Platform now integrates with Redis, the world’s most loved real-time database. The integration provides media companies and broadcasters with an organized approach and easy access to data that has been captured over time, putting valuable information into the hands of users for real-time in-depth analysis or archived for retrospective evaluation.
“The Redis interface allows TAG users to have a complete view of their data and that is an invaluable tool,” explains Paul Briscoe, TAG’s chief architect. “Data is delivered in real time giving media companies the information they need to keep pace with changes as they happen and the insight to make decisions that will impact their business operations. This is where the industry is inevitably headed – the deep use of rich data.”
Redis serves as a pipeline that connects the levels of TAG’s platform, a 100% IP 100% software open-source solution that monitors, aggregates, manages and utilizes data-driven viewer analytics. The foundation of the RMP is TAG’s Multi-Channel Monitoring (MCM) system, that monitors every type of signal from live production through OTT delivery, providing deep monitoring for critical analysis into signal health.
The next level, the Media Control System (MCS) serves as a management, control and data aggregation engine. Redis serves as the connecting pipeline between the two levels, delivering the raw data collected by the MCM to the MCS into an IP centric environment where it can be exposed to third party analytic and visualization applications such as Elasticsearch, Kibana, Grafana and Prometheus for analysis and data visualization. Media companies can use this deep insight into quality metrics to design a precise and pristine viewer experience leading to an increase in consumption, elevated customer engagement, and heightened loyalty.
