news and events image


Support for Beamr encoder in TAG Realtime Media Performance platform leads to end-to-end HDR workflow and ultra-efficient UHD delivery

TAG and Beamr Imaging Ltd. (NASDAQ:BMR), a leading provider of video encoding solutions, have entered into a technology partnership which will see Beamr’s Beamr 5 HEVC encoder integrated into TAG’s Realtime Media Performance platform. This collaboration will provide TAG users worldwide with a workflow that optimizes the bandwidth required to transport UHD and supports end-to-end High Dynamic Range (HDR) to deliver a stunning viewer experience with full HDR visualization.  

As the consumer demand for Quality-of-Experience (QoE) continues to rise, TAG continues to incorporate innovative solutions to keep customers competitive and ahead of the evolving technology landscape. By incorporating the advanced Beamr 5 HEVC encoder into TAG’s Realtime Media Performance platform, users benefit from the visual experience that comes from comprehensive integrated support for HDR and the elevated video quality of UHD and HDR without the high costs of additional bandwidth.

“TAG always seeks to provide our customers with tools to drive their business operations to the next level and solutions that maximize their resources and operating budgets,” said Kevin Joyce, TAG’s Zero Friction® Officer. “Our partnership with Beamr fits perfectly into this strategy. We can now offer a better, more efficient way to get our customers to an end-to-end HDR workflow which also leads to expanded TAG services such as more visually vibrant Under Monitor Displays (UMDs) and alarms. This collaboration opens doors for greater, more inventive support and we’re delighted to do it with Beamr.”

beamr pr

“Partnering with TAG, an industry leader in IP workflow monitoring and analytics, underscores the strength and innovation of our patented video compression technology,” said Sharon Carmel, Beamr CEO. “With Beamr’s consistent achievement of up to 30% savings across varied content and support for key codecs like AVC and HEVC, this collaboration sets a new benchmark for video encoding, optimization, and analysis, enhancing both our capabilities in delivering exceptional value to the industry.”

About Beamr

Beamr (Nasdaq: BMR) is a world leader in content adaptive video solutions. Backed by 53 granted patents, and winner of the 2021 Technology and Engineering Emmy® award and the 2021 Seagate Lyve Innovator of the Year award, Beamr’s perceptual optimization technology enables up to a 50% reduction in bitrate with guaranteed quality.