Technology Archives - TAG Video Systems Realtime Media Performance Mon, 13 Jan 2025 15:34:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.5 https://tagvs.com/wp-content/uploads/2024/03/favicon-1-150x150.png Technology Archives - TAG Video Systems 32 32 TAG and Tencent Cloud Partner to Deliver Enhanced Cloud Solutions in APAC https://tagvs.com/tag-and-tencent-cloud-partner-to-deliver-enhanced-cloud-solutions-in-apac/ Sun, 12 Jan 2025 13:36:12 +0000 https://tagvs.com/?p=9372 TAG VS has announced a partnership with Tencent Cloud, the cloud business of the leading global technology company Tencent.

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TAG has announced a partnership with Tencent Cloud, the cloud business of the leading global technology company Tencent.

Through this partnership, TAG will allow customers to leverage Tencent Cloud’s robust infrastructure and comprehensive suite of cloud services to deliver enhanced media services to viewers. TAG’s Realtime Media Platform on Tencent Cloud will utilize the latest Tencent Cloud instances to ensure optimal performance, security, and scalability.

“Through our partnership with TAG, Tencent Cloud takes another step in supporting the transformation and transition of media and broadcast companies to the cloud, helping them innovate and stay ahead in an evolving industry” said Kenneth Siow, General Manager (Singapore & Malaysia) at Tencent Cloud.

“TAG is constantly working to expand its activities and integrations with cloud partners, and our collaboration with Tencent Cloud is another important milestone in this effort,” said Golan Simani, Director of Cloud and Tech Operations at TAG. “This new partnership with Tencent Cloud adds key benefits for our customers in the APAC region, where Tencent Cloud has a strong history of providing reliable cloud services.”

This collaboration marks a significant step forward in empowering TAG’s customers in APAC to embrace the full potential of the cloud with the option to deploy TAG’s Realtime Media Platform together with other workflows already running on Tencent’s infrastructure.

About Tencent Cloud

Tencent Cloud, one of the world’s leading cloud companies, is committed to creating innovative solutions to resolve real-world issues and enabling digital transformation for smart industries. Through our extensive global infrastructure, Tencent Cloud provides businesses across the globe with stable and secure industry-leading cloud products and services, leveraging technological advancements such as cloud computing, Big Data analytics, AI, IoT and network security. It is our constant mission to meet the needs of industries across the board, including the fields of gaming, media and entertainment, finance, healthcare, property, retail, travel, and transportation.

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TAG Video Systems and Techex Win Silver Digital Media World Award for Joint Solution https://tagvs.com/tag-video-systems-and-techex-win-silver-digital-media-world-award-for-joint-solution/ Mon, 23 Dec 2024 15:28:08 +0000 https://tagvs.com/?p=9209 The award-winning entry "ACO Workflow - TAG|Techex Integration" provides an immediate, realtime response to signal disruptions in IP-based media workflows. It actively monitors the health of both primary and secondary signal paths, guaranteeing the highest quality content delivery by instantly transitioning to a backup source at the first sign of errors.

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Strategic Partnership showcases how interoperable solutions guarantee comprehensive workflow control with best-in-breed tools

TAG and Techex, a leading cloud and IP video specialist, have announced that their joint solution has won a Silver award from Digital Media World in the IP Broadcast Solutions category. 

The award-winning entry “ACO Workflow – TAG|Techex Integration” provides an immediate, realtime response to signal disruptions in IP-based media workflows. It actively monitors the health of both primary and secondary signal paths, guaranteeing the highest quality content delivery by instantly transitioning to a backup source at the first sign of errors. This preserves the integrity of the broadcast and eliminates the potential for viewer disruption.

“We are thrilled to receive this recognition from Digital Media World,” said Kevin Joyce, Zero Friction Officer at TAG Video Systems. “This award is a testament to the commitment we share with Techex to empower broadcasters with the reliable technology they need to deliver exceptional viewing experience.”

“This win comes to highlight the power of partnership,” said Scott Kewley, CEO at Techex. “By combining our expertise in IP video transport and processing with TAG’s leading monitoring and visualization capabilities, we have created a truly unique and valuable solution for broadcasters.”

The Integration leverages Techex’s tx darwin IP video gateway, which provides high throughput transport protection and monitoring for critical broadcast services. This, coupled with TAG’s real-time monitoring and analytics, allows for immediate detection and resolution of any issues that may arise during transmission or processing.

About Techex:

Trusted by premier global broadcast and media customers with their most valuable live workflows, Techex transports, protects and transforms live video over IP and in the cloud. Its expertise ensures the safe and secure delivery of high value content, where precision, scalability and flexibility are paramount. Using its extensive broadcast experience, Techex supports organisations in transitioning to IP and the cloud.
Techex develops its own award-winning software and partners with market-leading technology companies developing an ecosystem of best-in-class solutions and services which can handle the most challenging scenarios.
In a market where customer expectations continually evolve, content providers require solutions that deliver reliable and high-quality video whilst optimising cost and operational efficiencies. Techex bridges the gap between the rigours of traditional broadcast and the agility of cloud native infrastructure.

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TAG Keeps Customers Ahead of the Technology Curve with Major Investment in Expanded R&D Team Including AI Specialist https://tagvs.com/tag-keeps-customers-ahead-of-the-technology-curve-with-major-investment-in-expanded-rampd-team-including-ai-specialist/ Wed, 09 Oct 2024 15:29:42 +0000 https://tagvs.com/?p=8626 This move reflects TAG’s deep commitment to developing and delivering precise solutions that keep customers ahead of the consistently evolving technology curve.

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Company remains laser focused on driving innovation, reducing complexity and ensuring customer success

TAG has announced the addition of several new members to the TAG R&D team. This move reflects TAG’s deep commitment to developing and delivering precise solutions that keep customers ahead of the consistently evolving technology curve. Amongst the new R&D team members is a specialist in AI development and an expert in cloud-native applications. Others on the expanded team will focus on enhancing the user experience and ensuring customers optimize their TAG systems.

Noa Magrisso – AI Developer 

Noa Magrisso, a software and information systems engineer, has joined TAG as an AI Developer responsible for broadening the Company’s AI capabilities. Magrisso, formerly an AI Algorithm Engineer at Intel, will ensure TAG’s platform incorporates the most cutting edge AI technology available to maximize customers’ business potential and streamline their operational workflows.

Pavel Rozentsvet – DevOps Engineer  

Pavel Rozentsvet has assumed the role of DevOps Engineer at TAG, bringing a significant skill set encompassing specialization in cloud-native applications. Rozenstvet will collaborate with the Research and Development team to optimize processes, enhance efficiency and reduce development timelines. This investment in R&D underscores TAG’s dedication to delivering innovative solutions that position customers at the forefront of industry advancements.

Liad Bercovitch – Frontend Software Developer  

TAG is ensuring customers experience seamless, intuitive interactions with all elements of the platform by appointing Liad Bercovitch as a Frontend Software Developer. Bercovitch will be focusing on enhancing the user experience of the TAG platform UI, improving the overall customer experience, and ensuring their continued satisfaction.

Ella Maudy and Maxim Rybkin– QA Specialists

Rounding out the enhanced R&D team are Ella Maudy and Maxim Rybkin, TAG’s newest QA Specialists. Maudy and Rybkin are responsible for ensuring each version of TAG’s software releases are packed with new features, functionality, provide format support, and work as planned. This meticulous attention to detail guarantees that TAG’s customers experience the highest quality and can confidently expect the upgrades to function reliably and correctly.

“TAG Video Systems’ unwavering focus on customer satisfaction and innovation is reflected in the addition of these new team members,” said Kevin Joyce, TAG’s Zer0 Friction® Officer. “By investing in top talent and expanding our team, we continue to strengthen the services we offer and enhance the customer experience. Please join us in welcoming Noa, Pavel, Liad, Ella and Maxim to the TAG family. We look forward to their contributions and their participation in driving success for our customers worldwide.”

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TAG Expands EMEA Team to Elevate Customer Experience https://tagvs.com/tag-expands-emea-team-to-elevate-customer-experience/ Mon, 02 Sep 2024 16:28:20 +0000 https://tagvs.com/?p=8361 The move reflects the Company’s ongoing commitment to ensure customers receive a Zer0 Friction® experience, maximum value from their TAG platform, and stay ahead of the technology curve as IP continues to change the broadcast landscape

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Key appointments reinforce TAG’s dedication to customer growth and success in the EMEA market

TAG has announced two strategic additions to its EMEA team. This expansion underscores TAG’s commitment to providing tailored solutions and exceptional support to customers of all sizes across the EMEA region.

Benoit Leygnac – Sales Director EMEA

Benoit Leygnac brings decades of sales leadership at Harmonic to his role as Sales Director EMEA for TAG. Leygnac’s in-depth knowledge and experience navigating an evolving broadcast industry underscores his ability to design workflows that align seamlessly with customers’ business goals. With an initial focus on France and Poland, Leygnac will leverage his strong regional relationships to support existing customers and strengthen TAG’s presence.

Benoit Leygnac can be reached at: benoit@tagvs.com

Stefan Schindler – Technical Account Manager EMEA

Stefan Schindler steps into the role of Technical Account Manager EMEA for TAG following ten years as a Broadcast Engineer specializing in live production and streaming, most recently for Riot Games. As a Technical Account Manager, Schindler’s mission is to minimize complexity in customers’ workflows and ensure they maximize TAG solutions to their fullest potential.

Stefan Schindler can be reached at: stefan@tagvs.com

“The new team members demonstrate TAG’s ongoing investment in customer satisfaction and innovation”, said Kevin Joyce, TAG’s Zer0 Friction® Officer. “By expanding our team with top talent, we are enhancing our service capabilities and elevating the overall customer experience. We warmly welcome Benoit and Stefan to the TAG family and look forward to their contributions in driving success for our EMEA customers.”

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STN Selects TAG Video Systems for Seamless Transition to All-IP Workflow https://tagvs.com/stn-selects-tag-video-systems-for-seamless-transition-to-all-ip-workflow/ Mon, 26 Aug 2024 15:46:17 +0000 https://tagvs.com/?p=8330 Following their partnership with IKOMG, STN made the decision to move away from traditional SDI infrastructure, embracing innovation and agility. To guarantee the success of this transition, STN turned to TAG, a trusted partner of IKOMG for over a decade and their proven Realtime Media Platform.

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STN, a leading provider of content distribution services, has selected TAG Video Systems’ Realtime Media Platform to ensure the performance and quality of services over its IP networks.

Following their partnership with IKOMG, STN made the decision to move away from traditional SDI infrastructure, embracing innovation and agility. To guarantee the success of this transition, STN turned to TAG, a trusted partner of IKOMG for over a decade and their proven Realtime Media Platform. This cutting-edge solution allows STN to probe, monitor, and visualize feeds in the playout and delivery environment, providing them with complete control and confidence in their new IP-based operations.

“We are excited to partner with TAG Video Systems in our transition to an all-IP infrastructure. The solution that TAG Video Systems provides will be more sufficient in all aspects then conventional SDI based monitoring systems.” added Aleksander Šibila, VP Engineering, STN. “TAG’s Realtime Media Platform gives us the confidence and tools we need to ensure seamless content delivery for our customers. Their expertise and proven technology make them the ideal partner for this important step forward.”

“We are thrilled to support STN in their journey towards a fully IP-based workflow,” said Adi Itzhaki, VP Sales EMEA, TAG Video Systems. “Our Realtime Media Platform is designed to empower broadcasters with unparalleled visibility and control over their media operations. By leveraging our solution, STN can optimize their resources, streamline their teams, and ensure the highest quality of service for their customers.” STN’s decision to adopt TAG’s technology showcases their commitment to innovation and staying at the forefront of the industry. With TAG’s Realtime Media Platform, STN is well-positioned for continued success in the ever-evolving media landscape.

About STN:

STN offers advanced solutions for broadcasters, enabling the delivery of content to any device, anywhere in the world, with security, continuity, and unrivalled service turnaround times.

With a state-of-the-art technology teleport facility in Slovenia and a comprehensive suite of services, STN empowers channel owners to reach global audiences through various delivery methods, including satellite, IP, fiber, OTT platforms, and cloud-based solutions.

At STN, our clients’ business is our top priority. All our solutions are powered by cutting-edge technology and fully supported 24/7 by a team of skilled professionals.

For more information, please visit https://www.stn.eu/

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TAG Video Systems Powers yes’s OTT Expansion with Realtime Media Platform https://tagvs.com/tag-video-systems-powers-yess-ott-expansion-with-realtime-media-platform/ Thu, 08 Aug 2024 14:39:02 +0000 https://tagvs.com/?p=7891 yes tapped TAG to replace its former SDI baseband monitoring operations with its multi-level Realtime Media Platform. The platform was installed at the yes headend in Kfar Saba to provide an integrated solution capable of handling its current needs and keeping pace with technology changes as yes launches new services and implements emerging technologies and formats.

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Move from SDI aligns with content provider’s growth initiative and triggers a multitude of financial and operational benefits 

TAG has announced that yes, the pay-TV subsidiary of telco Bezeq (TASE: BEZQ) and largest OTT service provider in Israel, has deployed TAG’s monitoring, probing, and alarm system to support its growing OTT delivery platform. yes tapped TAG to replace its former SDI baseband monitoring operations with its multi-level Realtime Media Platform. The platform was installed at the yes headend in Kfar Saba to provide an integrated solution capable of handling its current needs and keeping pace with technology changes as yes launches new services and implements emerging technologies and formats – including HDR, SRT and NDI, to deliver a superior Quality of Experience (QoE) to a subscriber base that consistently evolves with changing consumer preferences.

Initially installed to support yes’s satellite distribution service, the pay-TV provider has since harnessed the power of TAG’s multi-faceted and flexible solution to also accommodate its rapidly growing streaming platforms. The unique end-to-end solution extends from data aggregation to managing content processing and delivery, cutting through multiple complicated workflows with a single, user-friendly web interface. The platform also includes implementing a customized decryption key to bring OTT content and Quality of Service (QoS) monitoring as close to the CDN-edge as possible. TAG’s Zer0 Friction® culture allows yes to access the Company’s entire pool of capabilities through one common license to accommodate each market segment fully. Combined with TAG’s unique Adaptive Monitoring, a feature that allows monitoring in multiple modes on a per-input-source basis in an adaptive manner, yes has the tools to service any of its delivery platforms simultaneously, individually, or not at all for an efficient and economical solution.

yes pr

“We are honored that yes, Israel’s premier multi-channel TV broadcast provider, chose TAG to play such an important role in their migration to IP and as they expand their OTT services,” said Adi Itzhaki, VP Sales EMEA, TAG Video Systems. “The project illustrates TAG’s commitment to helping customers open doors to new markets and opportunities by providing the tools they need to streamline their operations, implement the latest technologies, and to deliver optimal service quality across multiple platforms. yes is growing again and we are thrilled to be part of their next chapter as they move forward with our new Content Matching technology which will further reduce complexity and increase confidence in their overall operations.”

“The industry is changing so rapidly, with consumer consumption driving the myriad of technologies that support emerging delivery platforms,” said Itzhak Elyakim, VP Engineering & CTO for yes. “Having TAG as our monitoring partner has given us an enormous advantage as they are always one step ahead of technology changes, allowing us to provide the most advanced service for our customers as possible. Their support as we migrated the challenging path from SDI to OTT and IP has been invaluable.”

About YES:

Founded in 1998, YES started broadcasting in 2000 and swiftly became Israel’s premier multi-channel TV broadcast provider via satellite. As industry leaders, they were the first in Israel to introduce UltraHD 4K quality broadcasts, notably for the coveted Spanish league games. In 2019, YES made a groundbreaking transition from satellite to internet broadcasts, unveiling “yes+,” Israel’s most advanced streaming service offering roughly 150 channels and an impressive 130 channels on its expansive Catch Up service. The “yes+” service also features a special interface for children and the low delay service yes+LIVE, allowing viewers to enjoy live broadcasts in real-time.

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TAG to Unveil Transformative Technologies at IBC 2024, Redefining Broadcast Efficiency, Reliability and Scalability https://tagvs.com/tag-to-unveil-transformative-technologies-at-ibc-2024-redefining-broadcast-efficiency-reliability-and-scalability/ Tue, 30 Jul 2024 16:15:07 +0000 https://tagvs.com/?p=7867 TAG will introduce several new capabilities at IBC 2024 aimed at strengthening security, reducing human error, increasing confidence and providing a quick path to root cause analysis

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TAG will introduce several new capabilities at IBC 2024 aimed at strengthening security, reducing human error, increasing confidence and providing a quick path to root cause analysis. Demonstrations will be conducted in TAG’s stand 1.C19.

Enhancing Security and Operational Efficiency with Advanced User Management

At IBC, TAG will present its new advanced user management (RBAC – Role Based Access Control) functionality designed to align its solution with organizational structure as well as increase efficiency and control for large operations with separate systems such as OTT, production, and playout. The advanced user management creates roles and assigns operators their own area of responsibility. It is structured to strengthen security and reduce human error by restricting or permitting access to inputs, outputs, sources (or subsets of sources), and functionalities based on that person’s role in the workflow and the organization. Knowing that access is limited by specific tasks, sources, or networks brings an additional measure of confidence to those managing multiple networks under the same TAG Media Control System (MCS).

Streamlining Troubleshooting with Heatmap

TAG will also be previewing a functionality at IBC designed to simplify the monitoring and troubleshooting of massive media networks. Visitors will get a sneak peek at TAG’s Heatmap – an interactive visual tool accessed directly from TAG’s Media Control System (MCS) interface. Heatmap provides an at-a-glance overview of the entire network’s status, consolidating thousands of sources onto a single screen. The intuitive tile-based display uses color coding to instantly highlight potential issues, allowing operators to quickly assess the overall health of the system.

Heatmap’s real strength, however, is in its ability to zoom in on the root of the problem quickly. A simple click on any group tile allows operators to effortlessly navigate through a structured hierarchy, filtering by various categories to pinpoint the exact source of the issue. This level of precision enables rapid, focused resolution, preventing minor glitches from escalating into major disruptions.

Multiviewer ip

Empowering Engineers with QC Elements 

TAG continues to enrich visualization and simplify troubleshooting capabilities with QC Elements (Quality Control Elements). This feature enables a vast array of elements to be arranged on a tile for a comprehensive view of critical technical data, bringing engineers a built-in quality control station within the multiviewer display. Engineers can tailor the information presented on each tile, including details on codecs, frame rates, resolutions, closed captions, audio channels, transport streams, and more. This powerful tool expedites the identification and analysis of technical issues, minimizing downtime and ensuring seamless content delivery. QC Elements represents a continuation of TAG’s expanding capabilities; stay tuned for news of further developments.

Showcasing the Future of Broadcasting: Content Matching and Operator Console Advancements

At IBC, attendees will experience the next generation of content matching technology and operator console, giving broadcasters unprecedented control over content accuracy and an optimized operational workflow.

The advanced content matching technology leverages sophisticated algorithms to automatically verify content accuracy and consistency across all platforms, minimizing errors and ensuring the right content reaches the right audience.

TAG’s operator console, an intuitive touch panel console, provides a live, interactive view of the multiviewer output on any touch-controlled device. Operators can effortlessly switch between layouts, modify tile content, and isolate audio sources for verification. Additionally, they gain instant access to pre-defined and customizable configurations, simplifying complex workflows.

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TAG Revolutionizes Closed Captions & Subtitles Quality Assurance with New Language Detection Feature https://tagvs.com/tag-revolutionizes-closed-captions-amp-subtitles-quality-assurance-with-new-language-detection-feature/ Tue, 30 Apr 2024 08:10:08 +0000 https://tagvs.com/?p=6450 Unveiled at the recent NAB 2024, this innovative technology offers much-needed automation and precision to the traditionally labor-intensive world of caption quality assurance.

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TAG Video Systems, a leading force in video monitoring solutions, has developed a new Language Detection feature set to transform how operators ensure quality and compliance across large scale operations with multiple closed captions and language subtitles. Unveiled at the recent NAB 2024, this innovative technology offers much-needed automation and precision to the traditionally labor-intensive world of caption quality assurance.

The Challenge of Multi-Language and Large Scale Captions Monitoring

While accurate and compliant captions are essential for a positive viewer experience,  operators have long grappled with the complexities of ensuring captions meet the mark. This is particularly true in today’s content landscape, where video is consumed globally across multiple languages. TAG’s Language Detection feature aims to alleviate this burden.

The sheer scale of video content produced and distributed makes accurate caption monitoring an immense task. The resources required to manually track and analyze captions across multiple languages can be overwhelming. Additionally, relying on human operators introduces the potential for errors. Fatigue, distraction, and varying levels of expertise can all contribute to inconsistencies in caption quality, posing a challenge to compliance with accessibility regulations.

Language detection

How It Works

The core of this technology lies in its ability to automatically pinpoint the language of subtitles within video content. Powered by advanced algorithms, TAG performs a meticulous quality analysis informed by language-specific dictionaries, which in turn provides the data within the multiviewer output in the form of two parameters: identified language, and quality percentage against the identified language’s dictionary. The data can also be aggregated and visualized with data visualization tools to identify trends or centralize large scale operations. This significantly streamlines the caption monitoring process, offering these key benefits:

Frees Up Operator Time: By eliminating manual monitoring of closed captions and subtitles, operators gain valuable time to focus on more strategic and nuanced tasks.

Proactive Problem Solving: Real-time monitoring paired with helpful, informative alerts enables operators to quickly address any potential caption quality problems.
Pinpoint Accuracy: Reliable language identification and quality measurement against a dictionary helps avoid human error and assure accuracy and compliance.
Quality That Meets the Mark: Language-specific analysis ensures captions uphold quality standards and regulations, ultimately enhancing the viewing experience.
Informed Decision-Making: Data visualization tools provide insightful overviews of caption/subtitles quality trends, empowering media operations to make strategic improvements.

“TAG’s Language Detection is a glimpse of the future of quality assurance” says Michael Demb, VP Product Strategy at TAG Video Systems. “Operators no longer need to watch and listen to every channel to deliver quality captions and subtitles. By automating crucial processes, we’re enabling them to focus on higher-level analysis and decision-making, ultimately ensuring a better experience for all viewers.”

Recognized for Innovation

The impact of TAG Language Detection hasn’t gone unnoticed.  The feature has already garnered significant recognition within the industry, taking home the following awards:

– NAB Product of the Year 2024
– Future’s Broadcast & Cable Best of Show 2024

The Future of Caption Quality Assurance


TAG Video Systems’ Language Detection feature marks a new era in quality assurance. By injecting automation and precision, it promises to reshape how operators approach this crucial aspect of media production and delivery. As the demand for accurate and accessible multi-language content continues to rise, this technology is poised to become an indispensable tool for ensuring a seamless and inclusive viewing experience for audiences worldwide.

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Navigate the Shift from SDI to SMPTE ST-2110 Workflows https://tagvs.com/navigate-the-shift-from-sdi-to-smpte-st-2110-workflows/ Mon, 13 Jan 2025 15:33:57 +0000 https://tagvs.com/?p=9272 SMPTE ST-2110 provides the IP foundation for flexible, high-quality media workflows, freeing broadcasters from SDI’s limitations and delivering a more adaptable future. For those making the transition, ST-2110 represents an opportunity to build a production environment that’s both robust and ready for what’s next, supporting efficient workflows and a more dynamic approach to broadcast engineering. As IP technology reshapes the media landscape, TAG Video Systems is committed to simplifying this journey, helping you leverage the full potential of ST-2110 for your operations.

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SMPTE ST-2110 provides the IP foundation for flexible, high-quality media workflows, freeing broadcasters from SDI’s limitations and delivering a more adaptable future. For those making the transition, ST-2110 represents an opportunity to build a production environment that’s both robust and ready for what’s next, supporting efficient workflows and a more dynamic approach to broadcast engineering. As IP technology reshapes the media landscape, TAG Video Systems is committed to simplifying this journey, helping you leverage the full potential of ST-2110 for your operations.

Get the guide

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From Hardware to Hybrid: The Broadcast Industry’s Journey to IP Workflows https://tagvs.com/from-hardware-to-hybrid-the-broadcast-industrys-journey-to-ip-workflows/ Thu, 02 Jan 2025 12:08:18 +0000 https://tagvs.com/?p=9314 The transition from SDI to IP workflows and hybrid environments is a work in progress. While 60% of the industry remains reliant on SDI, the future lies in software-native, codec-agnostic solutions that adapt to diverse use cases. Broadcasters must prepare for an environment where flexibility and customization define success.

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Written by: Robert Erickson, VP Sales Americas, TAG Video Systems
Co-authored by: Paul Schiller, Product Marketing Manager, TAG Video Systems

Where It Started

The broadcast industry has long relied on on-premise SDI hardware as the cornerstone of production workflows. While dependable and capable, this technology required significant investment, consumed substantial energy, and often operated below capacity. As content demands grew, these inefficiencies became impossible to ignore.

The introduction of IP workflows represented a pivotal change. Standards like SMPTE ST2022-6 and later on SMPTE ST2110 removed the physical interface between systems, enabling broadcasters to virtualize resources. These changes allowed media to flow dynamically, laying the groundwork for more adaptable workflows. Yet, this was only the first step in a broader industry transformation.

The Transition Phase

As the industry adapted and technologies evolved, the focus shifted to removing physical hardware entirely. Moving workflows into software environments promised flexibility, but the early “lift-and-shift” attempts often fell short. Legacy software was moved into the cloud without optimization, resulting in high compute costs and inefficiencies. Meanwhile, some vendors continued relying on hardware-centric solutions, wrapping them in IP interfaces that added complexity but little innovation.

This phase also exposed a key challenge: the cost and bandwidth demands of uncompressed ST2110 workflows. While ST2110 remains the gold standard for on-premise production due to its quality and reliability, it can be prohibitively expensive for some broadcasters. As an alternative, compressed workflows, offer a path to high quality without the same bandwidth burden. These solutions are increasingly relevant for organizations seeking cost-effective options, particularly in hybrid environments.

Where We Are Now

Today, the broadcast industry is embracing flexibility as its guiding principle. The idea of a single, universal standard dominating workflows is fading. Instead, broadcasters are gravitating toward ecosystems that support multiple codecs and transport methods, tailored to specific operational needs.

For example, a broadcaster focused on live production might prioritize ST2110 or JPEG-XS for their low latency and high quality. The key is to enable workflows that allow customers to mix and match technologies based on their unique requirements.

This shift underscores the need for broadcasters to evaluate their investments carefully. Hardware or software solutions should not only meet today’s demands but also adapt to the evolving ecosystem of codecs and transports. By prioritizing modular and scalable architectures, broadcasters can future-proof their workflows while remaining agile.

A Simple and Straightforward Approach

To navigate this landscape effectively, simplicity is paramount. Broadcasters need solutions that minimize complexity, embrace open standards, and allow them to create workflows without being locked into proprietary ecosystems. Modular designs enable engineers to build efficient, adaptable workflows using tools from different vendors.

This straightforward approach reduces friction, allowing teams to focus on their core tasks. Whether managing live sports or handling OTT playout, workflows should align with operational needs rather than forcing organizations into rigid models.

Looking Ahead

The transition from SDI to IP workflows and hybrid environments is a work in progress. While 60% of the industry remains reliant on SDI, the future lies in software-native, codec-agnostic solutions that adapt to diverse use cases. Broadcasters must prepare for an environment where flexibility and customization define success.

TAG Video Systems is already at the forefront of this transformation. By offering an IP-native platform that supports hybrid workflows and a wide array of codecs and transport methods, TAG ensures broadcasters are equipped for the challenges and opportunities of tomorrow. The shift to a dynamic, modular ecosystem is no longer a question of “if” but “when”—and broadcasters who embrace this approach will be ready to lead the industry forward.

Robert

Robert Erickson

VP Sales Americas
Paul S

Paul Schiller

Product Marketing Manager

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