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Unlocking Insights with Advanced Reporting and Analytics

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Welcome back to our blog series intended to help broadcasters and content providers find the best video monitoring solution. Our previous post explored the importance of deep troubleshooting for quick issue resolution. This post will discuss the fourth buying tip from “The Insider’s Guide to Selecting Your Media Monitoring Solution”, focusing on the value of advanced reporting and analytics.


In the fast-paced world of media and entertainment, having access to accurate data is vital for making well-informed decisions. An advanced monitoring system goes beyond real-time alerts by offering comprehensive reporting and analytics capabilities, providing you access to every data point. From raw and descriptive metadata about the content to details specifically related to alerts on Quality of Service (QoS) issues, this system has you covered.


Imagine you’re a broadcast engineer or operator in a large media company Network Operations Center (NOC). Your responsibility is to ensure seamless transmission and top-notch quality for the channels you oversee. With an advanced reporting and analytics tool at your disposal, you can unlock a vast amount of insights to optimize your workflow and tackle any challenges that come your way.


Our monitoring solution seamlessly integrates with various data analysis tools, such as business intelligence, data processing, and ML/AI tools, as well as advanced cloud-based data analysis tools driven by artificial intelligence (AI). These integrations empower you to uncover powerful insights and gain a comprehensive understanding of the overall status of your channels. By leveraging these capabilities, you can confidently make data-driven decisions and adapt your workflow to keep pace with the ever-evolving industry landscape.

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Here is a real-world example: picture a live broadcast of a highly anticipated sports event. As an operator in the NOC, you must ensure a seamless viewing experience for millions of viewers. With proper tools, you can test and analyse your streaming performance in advance, and then use the data collected to perform time-trending analysis. This helps broadcast engineers and managers by empowering them to identify patterns, optimize workflows, and make proactive adjustments to ensure optimal performance. By studying actionable and historical data trends, engineers and managers together can fine-tune production, processing, and delivery stages, ensuring a flawless broadcast that keeps viewers engaged.

The beauty of the TAG Realtime Performance platform lies in its ability to integrate with your existing reporting and analytics software seamlessly. It allows combining data not only from video-specific tools but also network and infrastructure levels, creating a single comprehensive pool of data for advanced analysis and decision-making. By doing so, you gain the necessary insights to make informed decisions about changes to be made, drive operational efficiency, and stay ahead of the competition.

In conclusion, advanced reporting and analytics are key components of a comprehensive video monitoring system. By leveraging these capabilities, you can unlock valuable insights, make data-driven decisions, and optimize your entire workflow. At TAG Video Systems, we believe in simplifying today’s complex IP workflows, staying at the forefront of industry changes, and enabling your business to grow. Don’t miss our final blog post in this series, where we’ll reveal our fifth and last buying tip.

Download the complete buyer’s guide here to gain further insights and make an informed decision when choosing a video monitoring system that suits your requirements.

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